Analysis of the integrated marketing communications mix strategies of Essay - 3

Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand - Essay Example Apple should ensure consistency in the messages and slogans should focus on the unique selling points or the differentiated benefits. Apple should segment its market and select an appropriate media channel for each target audience in order to improve the effectiveness of marketing communication. The company must position the brand as innovative and premium brand that delivers added customer value. Apple Incorporation is a multinational company that designs, creates and sells consumer electronics, personal computers, computer software and smart phones (Arthur 2014). The company has attained consistent market growth and profitability due to its culture of product innovation that ensures that the company anticipates and meets the changing customer product requirements (Arthur 2014). Some of the innovative products that have attained global customer loyalty include the iPhone, iPad and iPod products that revolutionalised the technology industry (Arthur 2014). The mission of Apple is to bring the best personal experience to students, creative professionals, educators and consumers across the world through offering them with innovative hardware software and internet products (Arthur 2014). The report will analyse Apple Smartphone brand integrated marketing communication strategies with a focus on how branding and positioning strategies can facilitate the design and implementation of integrated marketing communications mix. The next part of the report will be an analysis of the Smartphone market in UK including the key competitors, market trends and environment factors that have influence on the strategic decisions. The report will also discuss the strategies implemented by Apple including the target audience, brand positioning, media selection and communication mix management. The last part of the report will be a recommendation that explains how Apple Inc can make the IMC