Students perceptions of women in advertising commercials Coursework

Students perceptions of women in advertising commercials - Coursework ExampleThis essay Students perceptions of women in advertising commercials describes how women portrayed in advertisement and the impact of the usage of women in ads on consumers behavior. concord to Wolin, gender appears to be an important factor when planning a communication strategy yet this study reveals that race is also an important consideration. This study notify inform design managers working to develop effective communication strategies. It is difficult to conceive of a person alive today who has never seen or comprehend an advertisement, even for those who dont commonly watch TV or listen to the radio. However, according to Television Statistics, an average person living in the youthful world watches television unrivaled to four hours per day. During these hours of watching television, there is a great probability that this person will see at least one advertisement. But the way in which the viewer will react to this advertisement can vary widely. While probabilities can be determined regarding what percentage of viewing audience will react positively versus those who will react negatively or indifferently, getting more specific than this is very difficult and depends to a great clutch on what images and ideas are included in the advertisement itself. The use of women in advertising is one of the most controversial issues in contemporary marketing. Cortese claims that the way in which women are used in advertising exposes the ideological beliefs in dominance and control that remain a strong feature of contemporary commerce despite feminist efforts. According to Mayne (2002), women are frequently shown in television advertisements to market cosmetics, personal hygiene products or products for cleaning the home. This reinforces the message that womens priorities should be centred on meliorate their looks or caring for the interior of the home.Culture is one of the more signi ficant aspects of society that can determine the potential reaction of the viewer to a devoted message. Although there are many different types of cultures living together in one country, people with correspondent backgrounds, ethnicities or belief systems tend to share similar values (Gupta, et al, 2007). But what is culture According to Hofstede culture is the collective